The Australia market in 2026
Australia is iPhone and Samsung led, but unlike the US, Oppo is officially sold and popular, and Pixel and OnePlus are widely available. Telstra, Optus and Vodafone plans shape buying, and outright (unlocked) purchases are common.
#1 Apple iPhone 16 Pro Max
The iPhone 16 Pro Max leads in an iPhone-strong market with the best resale value and carrier availability. See iPhone 16 Pro Max specs.
#2 Samsung Galaxy S24 Ultra
The Galaxy S24 Ultra is the best Android — S Pen, best zoom, seven years of updates. See Galaxy S24 Ultra specs.
#3 Google Pixel 9 Pro
The Pixel 9 Pro is the value flagship with the best everyday camera. See Pixel 9 Pro specs.
#4 Oppo Find X7 — uniquely available here
Unlike the US, Australia officially sells Oppo, and the Find X7 brings a Hasselblad triple-50MP camera and Dimensity 9300 as a flagship alternative. See Find X7 specs.
#5 OnePlus 12
The OnePlus 12 is the enthusiast value pick with flagship speed and the fastest charging. See OnePlus 12 specs.
Which should you buy in Australia?
Best overall: iPhone 16 Pro Max. Best Android: Galaxy S24 Ultra. Best value flagship: Pixel 9 Pro. Best alternative flagship: Find X7. Best enthusiast value: OnePlus 12.